![]() ![]() This animated GIF newsletter presents to the audience their tear-away trousers. They create the illusion of motion and as a consequence, to most of us, they look and mean the same thing. Although GIFs are not videos per se, they are still animated. Video content ranks high on top of Internet users’ preferences. First, there is the visual benefit of adding animation to your newsletter. The benefits of using animated GIFs inside business emails are easy to grasp. They do it mostly through several types of valuable content, starting with the copy text and up to the creative visuals, they embed in their emails, including animated banners. The benefits of an animated email elementĮmail marketers have always tried to improve the look and feel of their newsletters. Now that we’ve cleared the “if” problem, before answering the “how” question, let’s take a quick look at the “why” and learn about the benefits of animated GIFs in newsletters and emails. Therefore, if you want to embed a GIF into an email, you shouldn’t have issues in doing so. They should all work, except for the aforementioned examples. It doesn’t matter if you are using a mobile, a desktop, or a web email client. Apart from these, all major clients are able to decode GIF images. There are a few exceptions, however, starting with some very old email clients nobody ever uses anymore and Microsoft’s versions of Outlook launched between 20. The eye will not see the difference between 30 frames per second videos and 7 frames per second GIFs. If you want a portable file smaller in size than the initial video, cut out some of the frames. Tip: You can animate GIFS by using a set of images or, you can convert videos into animated GIFs that create the illusion of motion. Considering that they can also be animated, it’s quite obvious why marketers are still using them when videos are not available or in case they are not appropriate/available for specific channels. These are features that make these files extremely portable. The GIF format supports up to 8 bits per pixel and images of up to 256 colors. It’s still in use today and quite popular, due to the fact that they increase the overall CTR of a marketing or advertising campaign. ![]() Due to its wide portability and support, it became shortly a widespread format for sharing images and short video clips. It was developed 30 years ago by CompuServe. GIF stands for Graphics Interchange Format. Each of them may benefit from GIF email marketing and I will try to explain why. These options are interconnected and most of the time, they are being used simultaneously. ![]() There are three main ways in which you can market your business via email: In fact, the email is the oldest and still, one of the most effective channels for content distribution, and this article will focus on it, more precisely, on answering specific question marketers deal with when working on email marketing: „how to add a GIF to an email?” As a marketer, you can write a blog, set up a banner advertising campaign, create and publish brochures, or send newsletters via email. There are many channels suitable for content distribution in a marketing campaign, each of them presenting its own benefits. ![]()
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